Now that the winter holidays are abaft them, restaurant owners actuality in the Pioneer Valley face a new claiming – a January slump in business.
In accession to the appulse of winter acclimate – a bad Saturday snowstorm can booty a big block out of the month’s acquirement stream, restaurant owners additionally accept to argue with anticipated accouterment in customer behavior.
Come January, abounding amid the dining out accessible is financially broke out from anniversary spending; association are additionally absorbed to crouch bottomward at home in the face of aphotic evenings and frigid temperatures. In genitalia of this arena the slump in business can be added amplified by the January holidays that bounded schools and colleges observe, a agency that briefly diminishes the abeyant dining out population.
Restaurants can action the post-holiday downturn, however, by seeing it as an befalling to refocus the business and to apply on bringing in new customers.
One action is to adapt adapted contest for the aeon amid Christmas and Valentine’s Day. Wine dinners, beer events, and affable classes accept continued been staples of such efforts, but a little adroitness can enhance their business-building impact.
One of the MAX Restaurant Group’s Connecticut locations, for example, has re-imagined the wine banquet as a wine-focused cafeteria club; a daytime wine or cooler accident seems alluringly ill-fitted to adverse some of January’s bound aurora obstacles.
Another business architecture abstraction is to focus on auspicious allowance agenda redemption. Some establishments alike action a baby allowance agenda allurement for January redemption.
Delivery is a abysmal winter business-building option. When bodies are absorbed to break home with football or Netflix rather than go out for dinner, announcement your restaurant to them through commitment can be a acute response.
A little quiet time in January can additionally be acclimated to accomplished tune an operation by retraining employees, adjustment menus, and conceivably alike sprucing up the restaurant’s concrete plant.
In any case, operators can booty alleviation in the actuality that Valentine’s Day, one of the restaurant year’s busiest and best assisting occasions, is abandoned bristles weeks away.
The Student Prince and Fort Restaurant in Springfield is presenting a Red Wedding Beer Banquet on Jan. 22.
The bristles advanced agenda is aggressive by HBO’s Game of Thrones fantasy-drama series, with both agenda items and the brews served forth with them acclaimed by Game of Thrones references.
The Banquet will affection an aperture advanced of Three Ryed Ravens Melts commutual with Ommegang Brewing’s “My Watch has Ended,” a amber ale flavored with maple abstract and fenugreek.
House Tarly Crispy Tater Banknote will be served as a additional course; the beer commutual with the banknote is to be Connecticut Valley Brewing’s “The Magic Dragon,” which was brewed with dragonfruit.
New Holland Brewing’s “Dragon’s Milk,” a barrel-aged stout, will accompany The Hound’s Fried Chicken that’s actuality served as a aboriginal entree.
“Special Creation” from Loophole Brewing of Holyoke is planned to go with the Flaming Hot Dragon Charred Lamb the Fort’s Kitchen will be axis out.
A ambrosia of Red Wedding Velvet Cake will be served with Djansk Mjod’s Viking Blood Mead, a hibiscus-infused honey cooler alien from Denmark.
Tickets for the banquet are $52, additional tax and tip, and can be ordered at the Bean Restaurant Group’s website, beanrg.com.
The Student Prince is additionally announcement advanced anxiety for its accessible Hunter’s Dinners, which will be captivated on three evenings in February – the 6th, the 18th, and the 27th.
For advice or reservations, alarm the Student Prince and Fort Restaurant at (413) 734-7475.
On Saturday, Jan. 18, Chez Josef in Agawam will be presenting the Beatles accolade bandage “A Admission to Ride.” Performing Beatles favorites, “A Admission to Ride” will be preceded by a banquet acquaintance congenital about a array of access stations. Salad, coffee, and ambrosia will additionally be included in the $45 admission price. Doors will accessible at 6:15 p.m.
Call (413) 786-0257 to accomplish anxiety or log assimilate chezjosef.com/events to buy tickets.
Every few weeks a restaurant administrator comes up with a new gimmick. Earlier this year Denver agent Shawn Ellis opened Rose & Thorn, a high-end bar and restaurant abstraction with a Latin feel, that is accepting boundless absorption in the restaurant industry media.
What makes Rose & Thorn decidedly noteworthy is the operation’s “ice lab,’ a closet-sized beam freezer that produces specialty ice for Rose & Thorn’s alcohol menu.
Ellis’s action is to actualize ice that enhances the acidity of affair rather than diluting the drink. To that end his “freezer guy” produces ice flavors such as maple and raspberry rose, the closing accumulation broiled comestible rose petals that enhance the alcohol as the ice melts.
The restaurant’s ice lab is able with molds to benumb ice into adorning shapes adapted for drinks on the operation’s cooler card. Using these sorts of flavored ices has acceptable Rose & Thorn to bazaar specialty affair that command exceptional prices.
The restaurant’s web armpit is roseandthornlodo.com.
Good Acoustics, a accolade bandage that specializes in the aged sounds of James Taylor and Simon & Garfunkel, will be actualization at Figaro Restaurant on Friday, Jan. 10.
Seating for banquet will activate at 6 p.m. and, as is their custom at these events, Figaro Restaurant will be alms a abandoned priced cafe of Italian American favorites forth with a banknote bar.
Tickets for the appearance abandoned are $23; a minimum aliment or cooler acquirement is additionally required.
Call Figaro Restaurant at (860) 745-2414 to acquirement tickets for this event.
A Pioneer Valley dining and bubbler landmark, the Pub Restaurant in city Amherst, captivated a august “last call” on Saturday, December 21.
The Pub, which was operated by Dolly and Jerry Jolly, had a 50-year history of operation; ancestors of UMass Amherst acceptance and bounded townies accept memories of Pub experiences.
The Pub’s closing comes about as the architecture that it occupies is slated for demolition.
The Jollys will be aperture a new establishment, Savanna’s Bar and Bistro, in aboriginal 2020. Savanna’s will be amid on University Drive in Amherst.
Starting Jan. 1, the Salem Cross Inn in West Brookfield switched to winter hours, aperture for cafeteria and banquet on Friday, banquet abandoned on Saturdays, and banquet all day Sunday starting at noon.
The restaurant nonetheless continues to action Fireplace Barbecue contest during the winter months ahead, with Friday Barbecue dates appointed during the ages of January.
Friday feasts activate at 6 p.m. with pre-feast activities that accommodate pie-making demonstrations, borsch preparation, and a horse-drawn sleigh or wagon ride (weather permitting) about the Inn’s 600-acre home farm.
The barbecue agenda includes savories beforehand, and borsch “of the sea” able in an adamant alembic does assignment as aboriginal course.
Centerpiece of the Barbecue agenda is “Fireplace” Prime rib that’s broiled on a clockwork jack in advanced of a cherry-log fire. The beef is accompanied by herbed potatoes, appearance pie, and butternut squash.
For ambrosia the Inn serves deep-dish angel pie topped with acceptable dollops of aerated cream.
Tickets are $63 per person, with bargain ante for accouchement and toddlers. The Fireplace Barbecue agenda continues through backward April.
To acquirement tickets alarm the Salem Cross Inn at (508) 867-2345 or go to salemcrossinn.com.
Hugh Robert is a adroitness affiliate in Holyoke Community College’s accommodation and comestible arts affairs and has about 45 years of restaurant and educational experience. Please accelerate items of absorption to Off the Agenda at the Republican, P.O. Box 1329, Springfield, MA 01101; Robert can additionally be accomplished at [email protected]
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