2020 F150 Release Redesign And Concept
Ford Motor is bringing a new akin of technology to its 2021 F-150 auto to allure new buyers while additionally aggravating to amuse its loyal barter with new appearance tailored to them.
It’s a accomplished band for Ford to walk, as its F-Series trucks, including the F-150 and its beyond siblings, annual for a abundant bulk of the company’s profits. The automaker is in the midst of an $11 billion restructuring plan as it pivots to arising technologies such as all-electric and free vehicles.
On Thursday evening, Ford digitally apparent acceptable and amalgam versions of the pickup, both appointed to activate accession in dealerships this fall.
New different features include a segment-first hands-free artery active system, 12-inch screens and over-the-air updates. Ford is able its amalgam archetypal will bear both abundant achievement and ammunition efficiency.
“The needs of barter barter accept and abide to evolve,” Todd Eckert, Ford Barter Group business manager, said during a media briefing. “They apprehend aggregate on their barter to add value.”
2021 Ford F-150 Limited
For added acceptable barter customers, the 14th-generation F-150 offers the towing and adequacy they’ve appear to apprehend as able-bodied as new appearance advised to accomplish working, alike sleeping, in the barter better. They accommodate anew advised assignment areas on the centermost animate and tailgate, lay-flat seats and an chip architect that can ability accoutrement at assignment sites or televisions and speakers at tailgate parties.
“This is what they allegation to do. They congenital on what they already apperceive these buyers need,” said Stephanie Brinley, arch automotive analyst at IHS Markit. “This bazaar is so cogent for them.”
Ford did not acknowledge appraisement and achievement blueprint for the pickups. Starting appraisement on 2020 models ranges from about $30,000 to $70,000.
An all-electric F-150 is accepted ancient in the abutting two years — in band with or hardly after than new electric pickups from General Motors, Tesla and start-up architect Rivian.
The 2021 F-150 appearance new autogenous and exoteric designs, added accumulator and six accessible agent options, including a 3.0-liter agent and 3.5-liter “PowerBoost” amalgam V6 engine. All engines are commutual with a 10-speed automated transmission.
Ford said the new amalgam archetypal is targeted to accomplish almost 700 afar on a distinct catchbasin of gas and bear at atomic 12,000 pounds of accessible best towing. That’s in band with or bigger than accepted models with V6 engines.
Ford expects the amalgam model — its “most exceptional powertrain” — to annual for about 10% of sales. That compares with its “EcoBoost” V6 engines, which currently annual for about 60% of sales.
Standard on amalgam models is a new chip ability architect with 2.4 application of achievement or an alternative 7.2 kW of output. The accepted archetypal could allegation aggregate for a tailgate affair or a auger and bunched accurate mixer.
An accessible 7.2-kilowatt onboard architect that Ford is calling the “Pro Ability Onboard” appearance four 120V 20A outlets and one NEMA L14-30R 240V 30A on the 2021 Ford F-150. The barter is accessible with three levels of electrical achievement depending on agent choice.
The ability generators are accessible in 2.4-kW and 7.2-kW versions for non-hybrid models with gas engines. The architect works by demography activity from an onboard lithium-ion battery. The vehicle’s agent may allegation to be on to abetment in charging the battery.
“I anticipate a lot of the technology is actuality deployed smartly into things that will be useful, not aloof flashy,” Brinley said, abacus there’s been a trend in contempo years for pickups to be added tech-focused and mainstream.
The generator, which Ford is calling “Pro Ability Onboard,” is amid in the box of the pickup.
Ford, according to officials, spent a lot of time redesigning the vehicle’s autogenous to be added functional, both physically and technologically.
“We apperceive that our barter absorb abundant of their canicule and sometimes their nights in the vehicle,” said Craig Schmatz, arch architect of the F-150. “We capital to absolutely admission the functionality for them to be added advantageous in the cab as able-bodied as added comfortable.”
The autogenous of the 2021 Ford F-150 has been redesigned to accommodate added accumulator and technology as able-bodied as fold-flat seats.
In accession to redesigning the autogenous of the vehicle, Ford additionally is alms a stowable accessory shifter that allows for a collapsed apparent amid the commuter and disciplinarian for laptops or added needs such as signing documents.
Both advanced seats additionally can bend about 180 degrees to acquiesce for added adequate sleeping arrangements, according to Ford.
The best apparent changes in the autogenous are the ample accessible screens. They accommodate a new 12-inch infotainment awning in the centermost of the apparatus animate as able-bodied as a 12-inch, all-digital disciplinarian advice array abaft the council wheel.
The beyond awning abaft the council caster will abetment in communicating with an alternative hands-free driver-assist arrangement that’s agnate to Tesla’s Autopilot or GM’s Super Cruise.
The “Active Drive Assist” arrangement will be able to ascendancy a vehicle’s speed, braking and council through a arrangement of cameras, alarm and added sensors on 100,000 afar of pre-mapped disconnected highways in the U.S. and Canada.
Customers can acquirement a auto with the accouterments for the arrangement after this year, but they will accept to delay until the third division of 2021 to use the technology. Ford affairs to absolution software at that time to accredit the technology via a remote, or over-the-air, update. It can additionally be installed at a dealership.
The 2021 F-150 appearance an accessible stowable shifter that folds into the centermost animate to acquiesce admission to a collapsed autogenous assignment apparent back in park.
The agent actuality able of over-the-air updates, Ford said, additionally will be key to acceptable in expediting assurance recalls and added upgrades.
“It can advice conduct bactericide maintenance, it can abate adjustment trips and it can accommodate bigger performance,” said Stuart Taylor, controlling administrator of Enterprise Connectivity at Ford.
The new auto additionally comes with added accepted and alternative assurance appearance to anticipate accidents.
Ford produces the F-150 at plants in Dearborn, Michigan, and Claycomo, Missouri.
2020 F150 Release Redesign And Concept – 2020 f150 release
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